Designed for a new breed of modern woman.
You know who you are. The kind of woman that checks out art-house film festivals on the weekend. You appreciate fine wines, art galleries, and sometimes even the ballet. We're into ambitious and refined women of taste and we want you to know that Electra was created just for you. Our jewellery is designed specifically to complement a sophisticated outfit. Statement, but not over-the-top. Beautifully subtle. Minimalist and modernistic. Simple but unique.
Wearing Electra empowers me to be my boldest, most creative self.